A fragmented digital ecosystem can quickly undermine trust, even when individual experiences are well designed. The challenge here was bringing coherence to dozens of platforms without slowing product velocity.
I led creative direction for Wells Fargo’s digital design system, working closely with product, UX, and engineering leadership to translate brand principles into scalable patterns and components. This foundation improved accessibility, consistency, and confidence across mobile and web experiences.
Key Decision:
Embedded brand principles directly into product patterns so teams could move faster without fragmenting the experience.