Executive Creative Director focused on clarity, trust, and cohesion at scale.

I lead creative vision and standards for complex, regulated organizations, translating strategy into cohesive brand systems across digital and physical touchpoints. Most recently, I led Wells Fargo’s multi-year enterprise transformation, aligning brand, product, and experience around a modern design platform that delivered measurable gains in customer trust.

I partner closely with product, marketing, and engineering leadership to set a clear creative bar and build systems that help teams move faster without losing craft, consistency, or intent. My work centers on turning complexity into confidence and ensuring design earns trust over time, not just attention in the moment.

Areas of Expertise

Creative Vision & Standards \ Brand Systems & Identity \ Executive & Cross-Functional Leadership \ Design Governance & Quality \ Product & Brand Cohesion \ Regulated & Complex Environments \ Team Leadership & Development

How I Work

I believe strong brands earn trust through clarity, restraint, and consistency, especially as organizations scale. My role is to set direction, establish standards, and help teams execute with confidence while protecting the quality and integrity of the work.

Previously led enterprise brand and creative systems at Wells Fargo, Gap Inc., and Autodesk.