Operating across multiple brands and channels creates constant pressure on consistency, particularly within a portfolio where each brand maintains its own identity and standards. This work focused on maintaining clarity and alignment while supporting varied campaign needs across both the parent company and individual brands.
I provided creative direction across marketing initiatives for Gap Inc. as well as its portfolio brands, including Banana Republic and Old Navy, ensuring campaigns respected distinct brand expressions while aligning to enterprise-level principles. The emphasis was on efficient execution and cohesive expression across digital, print, and experiential touchpoints.