Wells Fargo needed to rebuild their brand and instill customer trust after the cross-selling scandal. As the business shifted practices and policies, my team updated and refreshed the brand to reflect an evolved company.
All elements of the brand were transformed, including visual assets, brand standards, and guidance for proper brand expression. And never-before included brand elements have been added, such as a sonic theme and custom music, spoken voice standards and talent library, motion standards, and a bespoke typeface.