The parent company would sometimes lead communication and change efforts that would not only benefit the enterprise as a whole, but also benefit the individual retail brands. Gap Inc.was responsible for developing strategies, communication plans, campaign identities, and materials for these various marketing efforts.
My creative team invented multiple concepts and partnered with cross-functional teams that successfully delivered on each project’s objectives. Each deliverable maintained appropriate brand identity for Gap Inc. or a retail brand based on the publication strategy.
At times, I also supported our brands within the Gap Inc. portfolio with their individual marketing and promotional campaigns.