The parent company often led enterprise initiatives that advanced both Gap Inc. and its portfolio of retail brands. I directed creative strategy and design for these efforts, developing campaign identities, communication systems, and materials that reinforced enterprise values while supporting each brand’s unique voice.
My team concepted and executed integrated campaigns with cross-functional partners, ensuring every deliverable reflected the right identity for Gap Inc. or its respective brand. These initiatives modernized communication, strengthened cohesion across the portfolio, and enhanced engagement across audiences.