David here. Great to meet you.

I’m a Creative Director who builds clear, scalable brand systems that bring alignment to complex organizations. I connect design and business strategy so teams across product, marketing, and communications move faster with shared purpose. My work spans identity, motion, sonic branding, and traditional and digital design, shaped to support both customer experiences and enterprise needs. I partner closely with executives, cross-functional teams, engineers, and my own team to create experiences that help people understand and trust the brand.

Wells Fargo Enterprise Brand System

Established and activated an enterprise-wide system supported by more than 25 brand standards, a proprietary type family, a unique 170 plus icon library, and multisensory guidelines, all adopted across a 270,000 person organization. Helped drive a 15 percent lift in customer trust and supported a 98 percent stock gain during the transformation period.

Gap Inc. Enterprise Branding and Marketing

Directed creative for enterprise marketing, culture programs, and executive communication, and shaped visual systems that created clarity and consistency across internal audiences and external brand touchpoints. Increased intranet engagement by approximately 80 percent and delivered digital annual report experiences with around 30 percent year over year engagement growth.