EXPERIENCE
Gap Inc., San Francisco, CA, 2005-2015
Design Director
Drove creative strategy and execution of corporate brand identity and corporate marketing programs. Partnered with senior executives in developing key business initiatives. Led and mentored 3-person creative team.
Created and implemented Gap Inc. brand identity, including competitive and industry landscape research, strategy formulation, and visual and verbal identity guideline delivery, improving communication of values and personality of enterprise.
Strategized, planned, and created corporate culture, mission, and values campaigns for launch and ongoing communications, increasing employee, shareholder, investor, and media awareness of company focus and drivers.
Improved company value proposition and brand consistency by defining and implementing a revised annual report creative process.
Assessed external agency work and expenses and presented business case to bring projects in-house, reducing expenses by 300%.
Led and mentored internal agency-style design team, including establishing creative objectives, structuring team roles, and managing workflow, delivering 300 projects on-time annually for 12 client divisions across business.
Initiated first digital Year In Review, including developing strategy, aligning executive and brand stakeholders, and managing resources, improving consumer engagement by 100%.
Developed and produced photography and videography to embody and communicate the Gap Inc. personality, advancing the brand recognition and values of the brand.
Autodesk, San Francisco, CA, 2000-2004
Senior Art Director
Developed and implemented brand, marketing, advertising, sales, packaging, training, and trade show materials globally for 6 software applications across 3 channels. Creative management team member for Discreet, the independently-run 3D software division.
Devised brand identity for video game modeling application, including researching competitive landscape, conceiving creative solutions, and delivering marketing and packaging, creating brand awareness for new product that garnered 260K users in 1st year.
Delivered reimagined product visual identity system by reviewing creative solutions, proposals and iterations, managing and organizing final assets, and executing implementation to product, marketing, sales, and training materials.
Managed design team and external creative contractors including building team competencies, setting clear objectives, and mentoring individual talent, delivering original, timely, and quality projects.
Invented integrated product launch sales, marketing, and advertising campaigns by fostering creative team ideation, promoting cross-team collaboration, and planning and managing workflow.
